Rad power bikes rad mini8/24/2023 And to continue to have a real laser focus on safety, reliability, continued innovation, going into the future and the aspiration of delivering the highest quality products at affordable prices for our customers. This change really allows us to continue to set the standard for the e-bike revolution in North America, which as you know, that was our starting place. Rad Power Bikes is expected to lay off its several dozen employees and cease European sales by 2024, instead preferring to focus entirely on the North American market.Īs Rad Power Bikes CEO Phil Molyneux explained: The streets of Amsterdam and other European cities are full of RadRunners and other e-bikes from Rad Power Bikes, which I’ve personally seen zipping around on several of my recent EU trips.īut all of that is about to change as Rad Power Bikes announces that it is pulling the plug on its European operations. The company has been selling its models in Europe since 2018, when its EU launch marked the entry of widely affordable electric bikes into the market.Īt the time, the RadWagon’s European entry was described as the “first high-powered longtail cargo e-bike to be available in the European market.” The RadRover, which was launched as the RadRhino in Europe, also helped boost the popularity of fat tire adventure-style e-bikes in the market, similarly to the American model’s effect in the US market several years earlier. The company cited its intention to refocus on the North American market. After half a decade of operations in Europe, Seattle-based Rad Power Bikes is closing down its EU operations this year.
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